Geru, also known as Red Ochre, is a naturally occurring clay pigment rich in iron oxide. Traditionally sourced from mineral-rich soils in India, it has been used for centuries in art, ritual decoration, and cultural practices.Geru has a fine, earthy texture and a deep red-brown color that has made it valuable in natural paints, cosmetics, and dyes. In traditional settings, it is sometimes used in body art or ceremonial markings. Its striking color comes from its high iron content, a feature that also makes it useful in various artisanal applications.