Aquawhite Kids Toothpaste is brought to you from the house of JHS Svendgaard Laboratories which has more than two decades of experience in manufacturing of oral care products for leading National & International Brands. Aquawhite launched Indiaâs first especially formulated fluoride free toothpaste for kids in their favorite characters. This is because in Indian context where water has high fluoride content which if consumed in excess may harm kids growing bones. Aquawhite Flouride Free toothpaste is safe for kids even if they swallow it for its yummy taste or if they are learning to Brush. Aquawhiteâs is the exclusive license holder of the SHIVA character and launched this character based Toothpaste for Kids to enjoy their brushing experience. It`s strawberry flavor and after-taste will encourage children to brush for 2 minutes 2 times a day happily and the long-lasting protection against germs bad-breath and tartar makes it the best for kids.